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...Show. Two girls on a turntable spent their hours and days climbing in & out of a Chrysler. Packard boasted the "Queen of a Century of Progress," who would on request weigh your signature. A couple in evening dress against a backdrop of swank estates set the stage for Pierce-Arrow...

Author: /time Magazine | Title: Business: At the Council Rock | 1/15/1934 | See Source »

Streamline. Last year Fierce-Arrow startled the automobile world by exhibit ing a streamlined car, the Silver Arrow, at the automobile show. Only five were specially manufactured. This year the Silver Arrow will be a production job. But Pierce Arrow, a high priced car, has necessarily a high priced, therefore a largely conservative market. This year will see automobile companies making three kinds of cars, the standard traditional type, the semi-streamline, and the streamline which is the gamble of Chrysler & Foy. Chrysler is not taking this gamble with his big volume makes Plymouth and Dodge, for the results...

Author: /time Magazine | Title: Business: Cock of 1933 | 1/8/1934 | See Source »

Primping. Three weeks ago the New York Stock Exchange, primping itself for Federal inspection, took the unprecedented step of warning its members that Pierce-Arrow Class A stock, then selling at $3, was out of line with Pierce-Arrow preferred selling at $17 (TIME, Oct. 30). Both were to be converted into new stock, and the preferred was worth 32 times as much as Class A on the exchange basis. Reason for the relatively high price of Class A was that some traders had carelessly sold it short and found difficulty in getting it to deliver, since much...

Author: /time Magazine | Title: Business & Finance: Downtown | 11/13/1933 | See Source »

...Pierce-Arrow but Peerless Motor Car Corp. jumped into the beer business last summer...

Author: /time Magazine | Title: Business & Finance: Big Board Speaks | 10/30/1933 | See Source »

...Board, however, the Class A was selling at about $3 a share and the old preferred around $17-or less than six times. It was this discrepancy that the Stock Exchange asked its members to point out to any customers who intended to buy or sell Pierce-Arrow stocks. But the Exchange did not say whether the old preferred was too low or whether the Class A was too high. Fact was that the new common was selling at about $5 a share on a when-issued basis, which roughly justified the price of the preferred...

Author: /time Magazine | Title: Business & Finance: Big Board Speaks | 10/30/1933 | See Source »

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