Word: arrowing
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...Show. Two girls on a turntable spent their hours and days climbing in & out of a Chrysler. Packard boasted the "Queen of a Century of Progress," who would on request weigh your signature. A couple in evening dress against a backdrop of swank estates set the stage for Pierce-Arrow...
Streamline. Last year Fierce-Arrow startled the automobile world by exhibit ing a streamlined car, the Silver Arrow, at the automobile show. Only five were specially manufactured. This year the Silver Arrow will be a production job. But Pierce Arrow, a high priced car, has necessarily a high priced, therefore a largely conservative market. This year will see automobile companies making three kinds of cars, the standard traditional type, the semi-streamline, and the streamline which is the gamble of Chrysler & Foy. Chrysler is not taking this gamble with his big volume makes Plymouth and Dodge, for the results...
Primping. Three weeks ago the New York Stock Exchange, primping itself for Federal inspection, took the unprecedented step of warning its members that Pierce-Arrow Class A stock, then selling at $3, was out of line with Pierce-Arrow preferred selling at $17 (TIME, Oct. 30). Both were to be converted into new stock, and the preferred was worth 32 times as much as Class A on the exchange basis. Reason for the relatively high price of Class A was that some traders had carelessly sold it short and found difficulty in getting it to deliver, since much...
...Pierce-Arrow but Peerless Motor Car Corp. jumped into the beer business last summer...
...Board, however, the Class A was selling at about $3 a share and the old preferred around $17-or less than six times. It was this discrepancy that the Stock Exchange asked its members to point out to any customers who intended to buy or sell Pierce-Arrow stocks. But the Exchange did not say whether the old preferred was too low or whether the Class A was too high. Fact was that the new common was selling at about $5 a share on a when-issued basis, which roughly justified the price of the preferred...