Word: arruda
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...also means that people connect with me on an emotional level--at least, so says William Arruda, creator of the 360Reach personal-branding questionnaire that was used to ask people how they view me, my strengths and weaknesses. Arruda is not some New Age self-help shaman. After two decades of promoting corporate brands like KPMG, IBM and Lotus software, Arruda founded Reach Personal Branding six years ago to help ordinary people figure out how to market themselves. With about 1,000 clients a month, he's a leader in the growing field of personal-brand consultants, who help people...
...when you Google someone and details on sites like MySpace--as well as tools like the 360Reach exercise to determine which core attributes will sell your brand most effectively. Among mine, apparently, are "creativity" and "interest in all things." Those may sound like daily-horoscope insights, but Arruda says they can be packaged in a way that could help me get a new job. "We could show the diversity of your work," he says. "We would perhaps give you a tagline: 'Curious about Everything. Passionate about Writing'" for my résumé and for a personal website I would develop...
...patience to teach me what you want me to learn"). Consultants usually spin such flaws positively: Hartman's profile now says, "Learning new things is a passion!" As for me, according to my 360Reach feedback, I'm seen as "a bit self-righteous" and "too judgmental," but, says Arruda, that would be useful if I wanted to be a columnist: "You would put your portfolio together of all the articles you've written that take a stand and discuss topics that might be controversial." Still, it's important to keep the goal--and the spin--realistic. As Duke's Leary...
...Stratton K-8 public school. For Stratton's middle-school students, the resort offers golf lessons and environmental field trips and provides opportunities for job-shadowing and work-study. "It makes education more relevant when children can have a hands-on experience outside the classroom," says Stratton principal Lorrie Arruda...
Krowski said he planned to introduce new evidence that the teenager was the victim of cult activity. He promised jurors they would hear from a witness who saw more than 20 people carrying torches into the dark woods around the time Arruda was killed...