Word: arsenio
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...shows, on which they can end-around the harder-edged media. The night before Iowa, Huckabee kicked off Leno's return, answering such hardball questions as "How did you lose all that weight?" and jamming on bass with the house band, à la Bill Clinton blowing sax on Arsenio Hall in 1992. Beats workin...
...there. Both men were governor of Arkansas for more than 10 years, and Huckabee, as Clinton did during his first presidential bid, has seemed to make a last-minute surge during the primary season. Both men even play an instrument. Bill Clinton jammed on his saxophone on Arsenio Hall’s show in 1992; Huckabee plays bass guitar for his band, the Capitol Offenses, and has even opened for Willie Nelson. Most importantly, however, both men are extremely likable. Huckabee is as funny as Clinton is empathetic, and has a way of connecting with voters that no one else...
...TEMPTATION Candidates turn to popular culture for many reasons--to introduce themselves to a wide audience (Bill Clinton rocking shades and a sax on The Arsenio Hall Show in 1992), change their public image (Richard Nixon socking it to them on Laugh-In during the 1968 race) or remind voters that they're not actually Chevy Chase (Gerald Ford's press secretary, Ron Nesson, hosting Saturday Night Live at the start of the 1976 campaign). Recently Barack Obama, in need of a boost in the polls, popped up on both The Ellen DeGeneres Show...
...clubber than an emcee into a political platform. For the previous three decades, the televised image of candidates had largely been of dark-suited, serious men selling themselves as if they were on a job interview. But that June night Clinton blew his saxophone into campaign history on The Arsenio Hall Show, boosting his carefully calculated image as a fresh candidate who was better suited than incumbent George Bush to lead a new generation of voters in a post-Cold War world...
...Richard Nixon it was the Checkers Speech. For Bill Clinton it was a sunglasses-and-sax appearance on The Arsenio Hall Show. Desperate political times call for desperate measures, and in the case of California Democratic gubernatorial candidate Phil Angelides, that time is now. With only seven days until the election, he trails Gov. Arnold Schwarzenegger by as many as 18 points in the most recent polls...