Word: artefact
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Dates: during 2000-2009
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...this attitude that buoys the soul of Russia's biggest fashion designers. "Russian designers are in a more stable situation now," argues Alexander Shumsky, the head of Artefact, the public-relations firm running Russian Fashion Week. "The biggest part of their business is to work with private clients. I've talked to some designers, and they say the situation is not critical - that clients have fallen off only 15% or 20%." At the same time, Shumsky acknowledges that about 10 designers have pulled out of the fashion show this year because of a huge deficit in corporate sponsorships. "The smaller...
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