Word: artful
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Dates: during 1980-1989
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...Crips even more willing to kill for the sake of greater profits. Children of the underclass, weaned on violence and despair, have become bloodthirsty entrepreneurs. Some have made small fortunes marketing the cheap, explosive cocaine derivative -- known as "rock" in L.A. -- while settling business differences with state-of-the-art firearms. Many more have wound up in prison or the graveyard...
...Pizza of Ann Arbor, Mich., upped the ante. Promising a $3 discount on the price of any pie that takes longer than 30 minutes to arrive, Domino's, now the second largest chain, has grown to 4,375 outlets. At least one Domino's operator even delivers by boat. Art Hurteau, 29, owner of an outlet on Missouri's Lake of the Ozarks, maintains a fleet of ten speedboats to get pies to vacationers. Starting this week, Hurteau's employees will be cruising the lake, taking orders from boaters and transmitting them to headquarters by radio. Pizza Hut, which...
MADISON Avenue has a new strategy for slipping into the discerning pocketbooks of the baby-boomers. Last week The New York Times Magazine, that barometer of cultural trends, ran several ads typical of a new marketing trend which links high-priced items with art and literature...
APART from the obvious silliness of all this high-falutin' posturing there is a subtler, more insidious suggestion. These ads are not designed for just any consumer, they're for the wealthy, the status-conscious, the elite. Literature and art can now do for high-priced luxury items what alligators and polo ponies did for those once-cheap cotton sport shirts--they imbue the product with an unmistakeable mark of prestige...
...part of an incorporation of "culture" into consumerism. Books and paintings are not to be experienced, considered, even analyzed or simply enjoyed. They are a mark of status and can be consumed just like any other commodity. Literature and fine art have simultaneously been brought closer to and further from us. Now they are like the extravagant goodies behind the Bloomingdale's shop window. They are for all to see but for only a few to experience...