Word: artful
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...time of Jurassic Park, in 1993, the seven-ton T. Rex he built was only part of the visual trickery. The rest was the breakthrough digital sorcery supplied by George Lucas' Industrial Light & Magic. Since then, fans have wondered apprehensively, is Winston's an obsolescent art? (In his last days he was transforming his studio to emphasize the digital.) Will makeup effects soon seem as anachronistic as the papier-mache monster suits worn in the grade-Z horror movies...
...traveler's desire to experience regional flavor while moving around the country. NYLO not only has design features that play up the locality, like cowhide rugs and glass chandeliers in the shape of antlers in Texas, but, like Aloft, also will offer local entertainment such as bands, art shows and movie nights, along with staff members who may be desk clerks by day but are dancers, writers and artists by night...
Localization as opposed to standardization is a common theme. InterContinental's Hotel Indigo is so locality-focused that each city's hotel has an entirely different décor and sponsors local art auctions and singer-songwriters in the lobby. There are guitars for guests to play hung on the wall in Nashville and a dog named Indie residing in the Atlanta hotel. Indie is hosting canine cocktail parties this summer. "We've got the element of surprise of a boutique," says Jim Anhut, head of franchise development at InterContinental Hotels, "with the conveniences of a big brand...
...Art of the Export...
Across town, in the Art Deco headquarters of Amazon.com the booksellers are good at making recommendations too. Log on to their site, and you've walked into their store. There, Amazon computers also keep an eye on you. They see where you click; they see where you pause. They recall every book you've ever bought and what other customers like you have bought. They shovel through data about millions of buyers and tens of millions of sales and then, like the shopkeepers, come up with a suggestion. However, the computers don't do all this...