Word: artful
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...lots of ways to win a football match, and the first round of Euro2008 offered the full menu. Portugal won through individual brilliance. Germany orchestrated a symphony of precision passing. Sweden displayed absolute determination against a Greece team equally determined to not let them play. Croatia exhibited the black art of protecting an early lead to its exhausting end while the Czech Republic gave testimony to that sporting proverb that sometimes it's better to be lucky than good. Spain's finishing was nothing less than exquisite, raising expectations yet again that this will be their year. And Holland, stamping...
Most CEOs don't think of business as art. But Steve Jobs always has. That's partly why whenever he unveils a new product, the event feels like a rock concert...
...think the "art" of Jobs goes so much deeper. Years ago, Charles Bukowski, my favorite drunken, dead poet, wrote: "To do a dangerous thing with style, is what I call art." Buk was talking about bullfighting, boxing, making love and, er, eating sardines. Had he been around long enough to see the iPhone 3G, he'd probably concede that what Jobs did yesterday is high art...
...course, that's where the rest of the Maestro's art comes in. The Apple brand is synonymous with style - that's why so many people were willing to pay $599 for the iPhone a year ago, knowing full well that they were little more than beta-testing a pokey 2G device that, in many ways, was obsolete the moment it went on sale. It was easier to rationalize if you told yourself you weren't buying a gadget - you were buying art...
...photo-heavy Web page at nationalgeographic.com. It took 21 sec. on the 3G phone, versus 59 sec. on its predecessor. (While 21 sec. may be slow compared with the near instantaneous access on a high-speed wired desktop computer, the AT&T Edge network is the state-of-the-art wireless system...