Word: arthur
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Dates: during 1950-1959
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...ARTHUR COLE...
...sponsor's wife, in life and legend, is one of broadcasting's most potent forces,* but Mrs. Kathryn Murray, 50, tops them all. Not content with behind-the-scenes power, Mrs. Murray plunged into TV herself as M.C. of her husband's show, The Arthur Murray Party. Without a smidgen of experience as an entertainer, she tried her hand at songs, dances, fancy patter, pantomime, knockabout acrobatics. The result is even more phenomenal: in seven years Kathryn and the show have become such hardy TV perennials that the bills are now footed by a sponsor...
...theater usherette pantomiming a gypsy musical, and rode herd on a typical Party: a swirl of waltzers, a specialty spot by Dancers Rod Alexander and Bambi Lynn, an amateur ballroom-dancing contest between three couples aged five to eleven, and, in the closing moments, an appearance by tall, erect Arthur Murray, 62, in time to waltz his wife away...
...annual gross of $60 million in the U.S. and six foreign countries. Between running the empire and helping to plan and rehearse the TV show, Kathryn has enough excess energy to rise daily at 6 a.m. in her Park Avenue apartment and bake cakes and cookies for Arthur to munch at the office...
...daughters once asked: "Mother, do you think these things are really quite suitable?" Producer Murray thinks so. Says he: "When women see Kathryn on a trapeze, they visualize themselves on a trapeze." Says Kathryn, "I hear I get a salary, but I haven't seen it." Arthur gives it as $1,500 weekly and says that he deposits it in their joint bank account...