Word: arthur
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...They became best friends as teenagers, and when it came time to get a job, they didn't want to work for their dads. So in 1948, Richard Knerr and Arthur Melin founded Wham-O, named for the sound made by their first product, a slingshot. The pair (above, with Knerr at right) produced such iconic American toys turned fads as Silly String, the SuperBall, the hula hoop (25 million sold in four months) and the Frisbee. They created the last after they spotted an Air Force pilot flying his "Pluto Platter" on the beach and bought the rights...
...everyone believes it's just the laws of gravity, or the laws of supply and demand, that account for peaks and valleys in the crime rate. "The relationship between the economy and crime has never been well understood or clear-cut," says Arthur Lurigio, a criminal justice professor at Loyola University in Chicago. "The changes in law enforcement policies and significant declines in homicides cannot be ignored or dismissed as coincidence or fluke. Policing has become more strategic and smarter than it has ever been...
Psychologist Arthur Aron of the State University of New York at Stony Brook says people who meet during a crisis--an emergency landing of their airplane, say--may be much more inclined to believe they've found the person meant for them. "It's not that we fall in love with such people because they're immensely attractive," he says. "It's that they seem immensely attractive because we've fallen in love with them...
...thing that propels many already committed people to ply the art of woo, however, is often not doubt. It's curiosity. Flirting "is a way of testing one's mate-value and the possibility of alternatives--actually trying to see if someone might be available as an alternative," says Arthur Aron, professor of psychology at the State University of New York at Stony Brook. To evolutionary biologists, the advantages of this are clear: mates die, offspring die. Flirting is a little like taking out mating insurance...
...Psychologist Arthur Aron of the State University of New York at Stony Brook says people who meet during a crisis-an emergency landing of their airplane, say-may be much more inclined to believe they've found the person meant for them. "It's not that we fall in love with such people because they're immensely attractive," he says. "It's that they seem immensely attractive because we've fallen in love with them...