Word: artisanship
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Dates: during 1970-1979
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...gratia artis, art for art's sake, was a centuries-old plea in Europe. No longer. On the Continent today, art, architecture and artisanship are aimed at luring the consumer in addition to rewarding the creator. Reaching out from their venerable tradition of studio work, European designers, handling new materials and technologies, are raising the quality of life...