Word: artkraft
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After a dozen years of island life on Maui, Tama Starr decided to return to New York City in 1982 to join the family business, which her grandfather had founded: Artkraft Strauss, known for its innovative Times Square signs--and the giant ball it lowered each New Year's Eve. She hoped to help her father, who had suffered a heart attack shortly after inheriting the business, to develop the company so it could thrive in the coming century. She knew it wouldn't be easy: her dad was irascible, and the place was "crawling with relatives...
Speaking of Times Square, don't rule it out. Rock-'n'-oldster Dick Clark, who will turn 70 in 1999, plans to be on hand, reporting the action for television audiences. "That would be nice," he says. "It would indicate I'm still ambulatory." Tama Starr, president of Artkraft Strauss, the company that has been building and lowering the New Year's Eve ball in Times Square since 1908, promises that the millennium ball will be bigger and brighter and more spectacular than ever. "There will be more strobe lights and maybe a hologram," she says. "Lots of dazzle...
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