Word: arugula
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...Rocket lettuce (arugula)—warning: may just launch you into another galaxy...
...most fun night to hang out." Father's Office is now one of the most crowded restaurants in L.A., with people willing to stand in order to eat Yoon's $12 burger, which comes with caramelized onions, Gruyère, Maytag blue cheese, bacon compote and arugula--whether you like it that way or not. He's able to make the food he wants, without compromise (he doesn't serve ketchup), because of the gourmetization of America. Even burger munchers now care about the pedigree of their food...
CRITICS OFTEN EXAGGERATE THE IMPACT of farm programs, as if the Great Plains would become amber waves of arugula if only we stopped subsidizing King Corn. But government policies are supposed to reflect national priorities. Politics isn't destiny, but it does influence behavior on the margins. And in a country with 1 billion acres (40 million hectares) of farms and ranches, we've got big margins...
...Thursday night's debate among the Democratic presidential candidates, but there was a clear loser--Barack Obama." At a rural-issues forum on a farm outside Adel, Iowa, Obama sympathized with the plight of farmers this way: "Anybody gone into Whole Foods lately and seen what they charge for arugula?" (That high-end grocery store chain doesn't have any locations in Iowa...
...This relationship between food and income--as you get rich, you spend proportionately less to eat--has held so strongly over so many generations that economists have given it a name: Engel's law (for Ernst Engel, a 19th century statistician). The foodie revolution that began in the '70s--arugula over iceberg, short ribs over brisket, etc.--has challenged Engel's law among élites who will pay, say, $80 for a single pound of Nantucket Wild Gourmet cold-smoked salmon. But finding impossibly tender lox is a recreational, not nutritional, pastime. And anyway, most Americans aren't spending more...