Word: asador
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Dates: during 2000-2009
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...will and challenged us to blanket the market," says Graciela Eleta, director of P&G's Multicultural Business Development Organization, a unit the conglomerate created in 1999 to reach African, Asian and Hispanic Americans. "We Hispanics like to see who's going to put toda la carne al asador," says Alex L??pez Negrete, president of Lopez Negrete Communications, a Houston-based Hispanic marketing company. "All the meat on the grill. That's who wins...
...American palate increasingly accepts and incorporates foreign cuisines, grilling is an early adapter. "The Indonesian satay guy, the Indian tandoori master, the Argentinian asador, the Mexican carnita lady all have a lingua franca with the Texas brisket guy," says Raichlen. But to cook these new dishes, the patio daddios need temperature control, they need more than one method of cooking and they at least think they need to upgrade constantly. "We tell people the [$5,000] Ultimate Grill is the last grill they'll ever have to buy," says David Lally at Frontgate, a high-end home furnishings-catalog company...
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