Word: ascap
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Dates: during 1940-1949
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Rudy Vallee's devout theme song, My Time Is Your Time, went back on the air last week after ten months off. So, for a lot of other programs, did a lot of other tunes whose rights are held by the American Society of Composers, Authors & Publishers. ASCAP and the two big networks, NBC and CBS, had finally ended their bitter tiff, signed on the dotted line...
...with some careful handling, should work out to be one of the screen's most attractive and entertaining couples. Robert Benchley is mildly funny, though he seems a bit tired of it all. And there are a couple of good tunes that might, now that B. M. I. and ASCAP are buddies, find their way to the hit parade...
...ASCAP stands to make $1,000,000 per year less than it did in 1940 when its take from radio was around...
...point on which ASCAP triumphed was to make the networks pay for its music instead of throwing the whole burden to individual stations. The 5% ASCAP got before the war came out of the earnings of individual stations; until the new contract was signed no network save Mutual paid anything for ASCAP wares...
When Mutual signed with ASCAP last May, it offered to ASCAP 3% of its gross receipts, but its contract gives it the privilege of scaling down this fee to match any more favorable deal rival networks might make with ASCAP. CBS was still outside the fold last week, but it seemed likely to follow NBC's suit, sign up with ASCAP at drastically reduced fees. ASCAP went to war full of steam and confidence...