Word: ascertain
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...Deal has its so-called National Emergency Council, headed by aggressive Lowell Mellett, ex-editor of the Washington News. NEC does some ticklish inside jobs: e.g., before Supreme Court Justice Hugo Black accepted a medal from the Southern Conference for Human Welfare last November, he phoned Low Mellett to ascertain if public reaction would be favorable. This week Congressman Bruce Barton, Manhattan adman who knows a pressagent when he sees one, introduced a bill to abolish the whole NEC, charging "Its distinguished membership is only a front for a band of 290 pressagents...
...competitors for the national advertisers' dollars are radio and mass circulation magazines. Oddest aspect of their rivalry is the dissimilarity of their respective yardsticks for sales effectiveness. Radio's known quantity, the number of sets within listening range of transmitting stations, are scaled down in order to ascertain the actual audience at a given moment. But magazines' known quantity, net paid circulation, is rarely scaled upward to ascertain the corresponding potential audience of a given issue...
When Ambassador Pedro Martinez Fraga squired him to the White House. Boss Batista tactfully changed his uniform and spurs for a sporty grey suit and blue fedora. Franklin Roosevelt talked to him half an hour about Cuba. Afterward, Batista bubbled: "I was able to ascertain the enormous goodness in the President's character...
...course of his experiments, Dr. Hauser made a gelatinous blob of wet bentonite which he dried out 'in order to ascertain the weight shrinkage. The paper-like lining which surprised him was then deposited. Under the microscope he saw that the minute clay particles had joined together in long chains which matted, making a tough, pliant membrane. This phenomenon, though familiar in organic substances, was not previously known to occur in minerals such as clay.* Dr. Hauser's theory is that the bentonite clay particles are electrically charged, and so line up end to end in chains...
Besides bringing out the fact that there is, as everyone is beginning to ascertain, a sharp break between the regulars and the reserves. Saturday's clash brought out that Harlow and Wes Fesler must really get working on the kicking...