Word: ascoli
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...world arbiter and standard-setter. As the years rolled by, how ever, many liberals became disenchanted with U.S. action as international policeman or bored with straight reporting and turned instead to the more sensational outpourings of the New Left. But the Reporter, personified by Publisher Max Ascoli, never wavered. Last week it paid the price of consistency by announcing it would cease publication in June...
...Ascoli, 69, the final blow was the abuse heaped upon him because of his support of the U.S. position in Asia and Viet Nam. In a recent issue, he lamented the loss of onetime friends and the "feeling of loneliness" it gave him. Though subscribers stayed steady at 210,000, their identity changed; Ascoli feels that he was losing liberal and academic readers and that the loss was causing publishing houses to reduce their advertising. Ad pages, which stood at a moderately money-losing 543 in 1963, dropped to a painfully money-losing 401 last year...
...Show. Ascoli and his wife Marion Rosenwald, a Sears, Roebuck heiress, wearied of making up deficits. Very much the editorial autocrat, Ascoli had trouble grooming a successor. He hired a succession of distinguished editors: Harlan Cleveland, Theodore H. White, Theodore Draper, Irving Kristol. But none of them stayed very long. Through it all, the Reporter remained steady, sober, unsensational...
...Ascoli, editor and publisher of the magazine, in an editor's note called the Galbraith letter "a rationalization for a political ruthlessness...
Criticizing Galbraith's assertion that Kennedy would not be controlled by machine politicians, Ascoli said that he did not know who was responsible for "the chronic mess of Massachusetts politics. But certainly the eradication of corruption in state and local government cannot be counted among the political achievements of 'a Kennedy...