Word: ashlanders
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...Ashland's show and tell...
...will never replace Mad magazine in the hearts and reading habits of American teenagers. But with its Annual Report for the New Generation, Ashland Oil hopes to educate some members of the high-school-and-under set. This year the nation's 18th largest oil company (1979 revenues: $6.7 billion) is sending out 81,000 copies of the 16-page document to stockholders, members of the financial community and school programs...
...report, the company's first annual report for young people slides through the firm's activities with the grace of a skateboarder. In order to explain the function of the company's fiscal year, the report says: "Imagine that you pointed a paralyzing ray gun at Ashland last September 30 and-ZAP!!-brought all our operations to a complete standstill everywhere...
Illustrated with cartoons by Jack Davis, whose drawings have appeared in Mad for the past 24 years, the report features a barrel-chested, hard-hatted Ashland man wearing the company logo. He explains to two blond, wide-eyed youths the intricacies of revenue figures, operating expenses and tax and depreciation numbers in the course of answering their initial question, "What's Ashland...
...that many young people knew almost nothing about corporate America. Says Atkins: "Business is probably the most dynamic part of our society, and it's all too often misunderstood. The younger generation doesn't know anything about it at all." Reflecting the language of its young readers, Ashland says that initial response to the report has been "outasight...