Word: ashley
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Mary Kate and Ashley Olsen, for example, have set the gold standard for the tween media package. Now 17, the twins are worth an estimated $150 million each, making their story seem more like a business school case study than a fairytale. Having begun their career at the ripe old age of nine months as the character Michelle on the sitcom “Full House,” Mary Kate and Ashley have developed a “brand consciousness” that compares to Barbie in terms of their name recognition...
What makes the twins so interesting, however, is that while Barbie is an inanimate object livened and shaped by the powers-that-be at Mattel, Mary Kate and Ashley are actually human. They are well aware of top-notch marketing—not just of themselves, but of other people as brands. They admitted in a Vanity Fair profile, for example, that one of the people they admire the most is Martha Stewart, “because of, like, everything she has created with her brand.” And VF writer James Wolcott couldn’t help...
Thus far, Vanity Fair assesses that Mary Kay and Ashley have only left one rock unturned—education. It has made national headlines that the twins have started studying for the SATs and have begun a preliminary college search. Back in the day when I was a tween, I saw Claire Danes head off to Yale. What could better complete the twins’ package, further attaching another symbol and brand to their tween identity, than Harvard itself? Imagine viewers’ reactions as the girls move their stuff into their Grays middle suite during first-year move...
Ruggiero and junior Ashley Banfield cannot be expected to hold the fort on their...
...opinion, Weaver isn’t only going to get it done, she’s going to get it done well,” says junior Ashley Banfield...