Word: ashleymadison
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Unlike Craigslist's plain-Jane listings, AshleyMadison lets cheaters customize profiles, chat anonymously and trade messages about adulterous preferences - all in an effort to make cheating as simple as using Match.com...
...formula is working. AshleyMadison's membership has doubled over the past year to 4 million. The Toronto-based site, which takes its name from the two most popular female names in 2001, the year it launched, enjoyed another big boost this week, following Father's Day, when CEO Noel Biderman says men often feel underappreciated. Traffic to the site tripled on Monday. (Biderman says there's a similar boost in interest from neglected wives and girlfriends after Valentine...
Critics call AshleyMadison a cruel sex site that profits from marital pain. "This is a business built on the back of broken hearts, ruined marriages and damaged families," says Trish McDermott, a dating-industry consultant who helped found Match.com and Engage.com. "It's in the business of rebranding infidelity," she says, "making it not only monetizable, but adding a modicum of normalcy to it. AshleyMadison is making bad choices, broken promises and faithlessness look like something that's trendy and hip and fun to talk about at a cocktail party...
...just a platform," responds Biderman. "No website or 30-second ad is going to convince anyone to cheat," he says. "People cheat because their lives aren't working for them." Not everyone buys that line of defense. The Las Vegas Review-Journal recently refused to run an AshleyMadison ad referencing the Ensign scandal. But other racy TV, billboard and radio ads have succeeded in raising the site's profile over the past year to the point where by some measures it's in the top tier of dating sites, with tens of millions of dollars in annual profits. AshleyMadison charges...
...AshleyMadison isn't the only site aimed at under-the-radar relationships. Sites like EstablishedMen.com and SeekingArrangement.com all offer variations on the theme. But AshleyMadison is the most successful site openly capitalizing on extramarital affairs...
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