Word: asia
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Europe's second error is to ignore its No. 1 strategic opportunity: Asia. A strong Asia-Europe partnership will yield positive dividends to both. A rising Asia welcomes European technology and culture and provides huge new markets for sophisticated European products. If Europe could think and act strategically, it would be busy knocking on Asian doors. Instead, it was the Asians who thought ahead. In the mid-1990s, Singapore proposed an Asia-Europe meeting (ASEM). Initially the E.U. reacted enthusiastically but then came the great Asian financial crisis of 1997. This provided Europe an opportunity to prove...
...protests in European capitals before the Beijing Olympics, the efforts to dictate human-rights clauses in the India-E.U. cooperation agreement and the obsession with Burma show both a lack of sensitivity and of strategic thinking. If Europe does not act fast, it will miss the boat on Asia. (See 25 authentic Asian experiences...
...culture, dependence on and discomfort with American leadership. At the core of this is a deep European belief that culture is destiny and that the common Judeo-Christian heritage and common Enlightenment values will ensure an eternal commonality of interests. America will always put Europe first because Europe, not Asia, exists in American hearts...
...provoked currency plunge won't be a miracle cure for the economic ills of all euro-zone exporters. Lafaure, for example, notes that while his euro costs in research and development greatly affect sales price, his company is partly protected by having production sites in dollar-zone countries in Asia - providing a pricing hedge when the euro is too high. Multinationals with affiliates in the dollar zone have benefited from the weaker dollar over the past few years. German electronics giant Siemens, for example, generated nearly 45% of its revenue in 2009 in the dollar region. "The bigger the company...
...could be a real turning point in the fight to protect the tuna," says Susan Lieberman, director of international policy at the Pew Environment Group and a veteran of the CITES process. "This will help ensure the future of this endangered fish." (See pictures of the tuna trade in Asia...