Word: asianized
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Dates: during 1990-1999
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Again, the link between yoga and ISPs is tenuous at best. People of South Asian origin hardly ever make it into the main show--the movie or the sitcom. And when they're in commercials, they're inevitably the targets of some sort of mean-spirited joke...
...heavily accented and mustachioed man who runs a Kwik-E Mart and offers guru-like advice to his befuddled friend Homer (when he is not making his own gauche mistakes). I don't think most Americans even recognize that The Simpsons uses Apu to mock American conceptions of South-Asian Americans...
Fortunately, at least one recent film portrayed South Asians in the normal, everyday context in which they exist. The Sixth Sense, the surprise-hit ghost story starring Bruce Willis, featured not one, not two, but three South Asian actors. And none of them were portraying stereotyped characters. One was a doctor, and the other two played an engaged couple picking out a ring with the usual bickering...
What to do? The enormity of the problem is almost overwhelming. I've only touched on the examples of one group. How many Asian American males have major roles on TV shows not involving martial arts...
Harvard now boasts a Latino Studies Initiative and a South Asian Studies Initiative, among other groups, but the goals of these groups are different, and those who support ethnic studies no longer present a united front...