Word: asianized
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Amelio, 48, has a plan to plant Lenovo firmly on two feet. The former head of Dell's Asian operations, Amelio took the helm last December, and is launching an ambitious gambit to seize international market share by expanding into every nook of the PC industry. Lenovo is introducing new products, building a complex global-distribution network and splurging on a brand-building campaign. The strategy could turn Lenovo into a far fiercer rival for Dell and HP than stately IBM was, and threatens to intensify the cutthroat competition that is a hallmark of the famously bloodthirsty PC business...
...company has already used Chinese know-how to score impressive results in that other great Asian emerging market, India. After being trained in Beijing, Lenovo's India managers increased the number of resellers nearly 40%, to 1,100 so far this year. Chinese-designed PCs were introduced to expand the product line and Bollywood stars hired to pump up the brand. India is also introducing Lenovo's SMS information system, by which distributors send daily sales reports. That allows managers to quickly adjust prices and product mix based on real-time data. Results? Lenovo's India sales jumped...
Amelio is also employing a tactic used by other Asian upstarts, like Korean carmaker Hyundai Motor--value for money. Lenovo is packing its products with goodies and charging less than other PC brands, especially in a new series of computers called Lenovo 3000. Launched in February, the 3000s are an amalgam of Lenovo and IBM design and technology. The desktops are based on a Chinese product that features a one-button fix-it process to restore virus-damaged systems. They also feature ThinkPad-quality keyboards--all at a very reasonable $349. In comparison with other major brands, Lenovo notebooks ranked...
West African scientists have made significant progress in that regard since the 1990s by creating high-yielding varieties of rice that are well adapted to the dryer conditions of upland regions. Dubbed NERICA (New Rice for Africa), the plants were created through conventional breeding of a high-yield Asian variety with a hardier African one--something that had been tried many times before without success...
...Asian farmers, however, have had more access to transportation, irrigation and robust regional markets in which to sell their products. (The Gates-Rockefeller initiative will start with developing markets and address the other issues later.) If there is a greater sense of optimism for Africa this time, it is at least partly because a number of African governments are taking the lead, promising to increase spending on agricultural development and earmarking money for improvements in infrastructure and research...