Word: asianness
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...theme of early April's meeting of the South Asian Association for Regional Cooperation, a political and economic forum for eight South Asian countries, was "connectivity." Despite the fact that this talkfest slogan was so obvious as to be meaningless, regional leaders took it seriously enough. During the meeting they agreed to work toward a South Asian community that has a "smooth flow of goods, services, peoples, technologies, knowledge, capital, culture and ideas ..." Yet even as the agreement was being drafted, bureaucrat underlings back home were contemplating new ways to separate themselves from neighboring countries-not through trade barriers...
...Adding an Asian player to the ranks can help. Four Premiership teams now have Chinese players on their books, and since welcoming South Korea's Park Ji Sung into their line-up in 2005, Manchester United have become big in Seoul. Three-quarters of South Korea's football fans see the club as their favorite European side, according to Birkbeck, and more than 650,000 South Koreans have signed up for a club-branded credit or debit card since their launch a year ago. By launching local-language websites, teams can tailor marketing to fit an individual country, drumming...
...then, United has opened a city-center bar and retail outlet at the stadium. Analysts are impressed. "If a club hasn't got a high profile or heaps of cash, building relationships in the local market is a cost-effective way to build brand awareness and suit longer-term Asian sensibilities," says Geoffrey Gold, ceo of Football Dynamics Asia, the Jakarta-based consultants. To lend a bigger hand to mid- or low-placed sides like Villa and Sheffield, the Premier League could learn from the NBA. Rather than basketball teams marketing themselves individually, the NBA represents the collective interest...
...last segment where the identity took on an aggressive feel. Headlines such as “A B-average puts the student in the bottom third of the class,” “Asian at home-American outside,” and “Jumped to her death from a Manhattan building two months later” appeared on a blue screen as “Gangster’s Paradise” blared in the background...
...expect right off the bat for people to be like ‘Oh, this is what they’re experiencing.” And she was right: many leaving “Identities” were confused. “I felt like the models were Asian but I wasn’t sure what about the fashion was specifically Asian,” says Alli Chandra...