Word: askmartha
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...most markets. "Sometimes you have to do things for an economic and brand sensibility," she says. "I have more fun with Katie [Couric] and Matt [Lauer]. But on CBS I got an amazing lead-in to my show. It only made sense." A new daily national radio show, askMartha, that reaches 63% of the listening population, was introduced the same day as her TV show, which complements Stewart's nationally syndicated newspaper column, called, of course, askMartha. Her 12th book, Martha Stewart's Healthy Quick Cook, will hit shelves next month. With an advance order of 375,000 copies...
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