Word: asks
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...globe two years ago, trying to convince them of HSM's potential. He met resistance "everywhere." But when Chinese or Russian marketers would fret that local viewers wouldn't get cheerleaders or basketball, he would drill down to human nature: "Do you have kids who play sport?" he'd ask. "Who are growing up and learning how to be themselves?" Evidently so: more than 255 million people around the world have seen the original HSM movie, and 293 million have seen its sequel. The album of High School Musical 2 went triple platinum in the U.S., quadruple platinum in Argentina...
...came out in 2006, the newly minted consumers in the Middle East, Latin America and Asia had the TVs to watch it on; their kids could keep the buzz alive via Internet and cell phone. After the movie aired on Chinese TV, Ross called his man in Beijing to ask for viewer numbers. "Oh, above average," came the response. "About 50 million...
...second experiment, done under the guise of a product-evaluation test, participants were asked to hold heated or frozen packs used to treat muscle aches. They were then told they could receive a gift certificate for a friend, or a gift for themselves. Those who held the hot pack proved to be more likely to ask for the gift certificate for a friend, while those who held the frozen pack tended to keep the gift...
...candidate has submitted themselves to tough questioning with follow-up by the national press corps, so we don't really know their ideas or how good they are. We don't know if McCain is really going to tax us for health care, because nobody's been able to ask him. So the press corps could jump on him, and it would jump-start his campaign...
...committed ecotraveler, then, the trick is to find a legitimate ecotour - it's not easy to distinguish a genuinely sustainable tour outfit from one that's green only in name. Courtesy of CI, here are the five questions you should always ask your tour operator to gauge its greenness...