Word: asl
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Dates: during 2000-2009
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Educational List Sources (ELS) and American Student Lists (ASL) both compile vast databases of information about college students in the U.S. and rent them to companies interested in marketing their products on college campuses...
...information that ELS and ASL provide--including students' names, addresses, telephone numbers and e-mail address--allows companies to tailor their pitches to a pool of potential consumers that are flush with disposable income...
With about 3,700 customers and annual revenues of $20 million, ASL has by far the largest presence in the student mailing market. In documents filed with the Securities and Exchange Commission (SEC), ASL reports that it maintains a database of 30 million names and addresses, in categories ranging from "College" to "pre-school...
...series of companies that have an extensive direct-mail marketing presence on college campuses and inquired about the source of their mailing lists. All of the companies, with the exception of American Express, which would not discuss the source of its direct-mailing lists, said they used either ASL or ELS. Several companies used both list providers...
Credit card companies in particular have latched on to the student market, with the knowledge that they could be creating lifelong customers. ASL documents filed with the SEC show that credit-card companies represent the bulk of the list-maker's business...