Word: aspen
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Dates: during 1950-1959
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...firm. (Wives may come along for $250 extra.) As soon as the executive signs up, he gets a copy of all reading material for two weeks, with a strong hint that he get to work on it at once. As last week's group arrived at Aspen, they were greeted by Philosopher Mortimer Adler (TIME, March 17, 1952), who moderates executive seminars with Corporation Lawyer and Author Louis Kelso. Said Adler: "You are here to exercise-in the seminar building as well as in the health center...
...says Montgomery Ward's President John Barr, "every executive thinks that he does not do enough thinking." To give U.S. executives a chance to think and talk in a relaxed atmosphere. Container Corp. of America Chairman Walter Paepcke, 61, in 1950 set up the Aspen Institute for Humanistic Studies, a nonprofit foundation that runs living quarters, executive seminars, a new health center, and a spate of lectures, forums and other cultural activities. "The Aspen idea," says Paepcke, "is the cross-fertilization of men's minds...
Neither phase is neglected at Aspen. During a day that begins at 7 a.m., Aspen's executives go through several workouts in the health center, two or three hours of heavy reading, daily seminars, in which they trade ideas with fellow executives and moderators, and a round of lectures, concerts and other cultural activities. The round-table discussions may start as one did last week, high in the abstractions of Aristotelian logic, and plunge hotly down into a labor-management debate on productivity. Executives are encouraged to express their views vigorously, apply the ideas culled from their readings...
...school. Starting out young in business, he put together the Container Corp. combine, pushed the idea of modern design into such areas as annual reports and office interiors, pioneered a new type of institutional advertising with his series on the "Great Ideas of Western Man." Paepcke started to develop Aspen as a sort of all-round cultural and sport center; he has already sunk $800,000 of his own money into the project...
...expects to play host to USIA Boss Arthur Larson, Boston & Maine President Patrick McGinnis, CBS Commentator Eric Sevareid, U.A.W. Vice President Leonard Woodcock, and a host of presidents and heirs apparent from some of the nation's largest companies. As for the 225 executives who have already attended Aspen, they consider the institute their second alma mater. Says Steelman Clarence Randall: "I am still in a very warm glow over my adventure at Aspen. It ought to be required for every man holding substantial responsibility in the business world...