Word: aspen
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Dates: during 1960-1969
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...Aspen is a magazine for people who don't like to read much. It is designed by artists and comes in boxes containing movie film, records, sculpture, puzzles, games, posters, and a few other things that defy definition. The first publication devoted to the "mixed media" popularized by Marshall McLuhan, Aspen assaults all the senses, not just the visual. As the magazine proclaims, "You don't simply read Aspen, you hear it, hang it, feel it, fly it, project it, even sniff...
...Aspen is assembled by Phyllis Johnson, who once taught at a mission school on a Navajo reservation and later was intimate-apparel editor of Women's Wear Daily. She got the idea for her project while ski-bumming one winter at Aspen; her fellow vacationers, she felt, were ready to enjoy "culture along with play." So in early 1966, she produced her first issue to meet their desires. Today, some 20,000 subscribers receive Aspen at $4 per box, and Mrs. Johnson just about breaks even...
...Winter Olympics at Grenoble, she won a gold medal in the giant slalom and a sil ver in the slalom. Next, in the Arlberg-Kandahar at Chamonix, she won the downhill, slalom and combined trophies. When the tour moved to the U.S., she won all three events at Aspen, Colo. slalom, giant slalom and downhill beating France's Marielle Goitschel by a 1.67-sec. margin in the giant slalom...
...pros call him "Tiger," and every day for a week he went up the mountain after lunch to shoot "the Slot," one of the toughest runs at Snow-mass-at-Aspen. "Simply magnificent," gloated retired Secretary of Defense Robert McNamara, 51, a ski nut who has been using the Aspen ski slopes to unwind after seven crushing years in Washington. In his new job as president of the World Bank, the Tiger will be able to spend about half the year at his chalet in Snowmass, but last week's outing may prove unsurpassable. "This has been a beautiful...
...weekend and at similar savings, Denver's Ports of Call ferried 68 members to Nassau; Cincinnati's Travel A-Go-Go and Manhattan's Society of Sky Roamers delivered 90 members each to Miami for the Super Bowl; World Samplers of Dallas lifted 51 skiers to Aspen, Colo.; and Indianapolis' Voyager 1,000 took 70 members to Freeport, Grand Bahamas. Club planes, like all private aircraft, presently undergo an annual Federal Aviation Agency inspection, but the F.A.A. now intends to start treating them as if they were commercial airliners, requiring continuous, system-by-system inspection...