Word: aspenization
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...firm. (Wives may come along for $250 extra.) As soon as the executive signs up, he gets a copy of all reading material for two weeks, with a strong hint that he get to work on it at once. As last week's group arrived at Aspen, they were greeted by Philosopher Mortimer Adler (TIME, March 17, 1952), who moderates executive seminars with Corporation Lawyer and Author Louis Kelso. Said Adler: "You are here to exercise-in the seminar building as well as in the health center...
...Aspen, Colo. last week a group of hardheaded U.S. executives stayed up until the small hours of the morning arguing vigorously about the nature of angels. By day they pored over the works of Aristotle, Thoreau, John Stuart Mill and Karl Marx. Inside a hexagonal building, in the midst of an alfalfa field 7,900 ft. above sea level, they met twice daily to discuss such topics as the nature of happiness, the relative merits of justice and charity, the contrasts between democracy and aristocracy...
...says Montgomery Ward's President John Barr, "every executive thinks that he does not do enough thinking." To give U.S. executives a chance to think and talk in a relaxed atmosphere. Container Corp. of America Chairman Walter Paepcke, 61, in 1950 set up the Aspen Institute for Humanistic Studies, a nonprofit foundation that runs living quarters, executive seminars, a new health center, and a spate of lectures, forums and other cultural activities. "The Aspen idea," says Paepcke, "is the cross-fertilization of men's minds...
Neither phase is neglected at Aspen. During a day that begins at 7 a.m., Aspen's executives go through several workouts in the health center, two or three hours of heavy reading, daily seminars, in which they trade ideas with fellow executives and moderators, and a round of lectures, concerts and other cultural activities. The round-table discussions may start as one did last week, high in the abstractions of Aristotelian logic, and plunge hotly down into a labor-management debate on productivity. Executives are encouraged to express their views vigorously, apply the ideas culled from their readings...
...school. Starting out young in business, he put together the Container Corp. combine, pushed the idea of modern design into such areas as annual reports and office interiors, pioneered a new type of institutional advertising with his series on the "Great Ideas of Western Man." Paepcke started to develop Aspen as a sort of all-round cultural and sport center; he has already sunk $800,000 of his own money into the project...