Word: aspenization
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...American ski racer who developed some of the most notable ski resorts in the Rocky Mountains; in Carbondale, Colo. After retiring from competition--with 17 national titles, an achievement that later got his face engraved on the medal awarded by the U.S. Ski Association--he became manager of the Aspen Skiing Corp. in 1947, ultimately transforming a three-run mountain into an international resort destination...
This summer, she will perform at the music festival at Tanglewood as well as traveling to other events, like the Aspen Music Festival...
Even before the food chains caught on, local eateries were offering Atkins-friendly menus. "We'll never take French fries and onion rings off the menu," says Miles Angelo, a chef at the upscale Caribou Club in Aspen, Colo. "But I was forced to read the Atkins book and immerse myself in the whole diet. Now 50% of our menu can be prepared Atkins-approved...
...Edge, in which soy protein is used in place of starch to lower the chips' carb count. Unilever has a Carb Options line of 32 products that include reformulated Ragu sauce, Wish-Bone salad dressing and Lipton tea with fewer carbs. Coors has begun marketing its new low-carb Aspen Edge to compete with Michelob Ultra. "The mainstream food and beverage manufacturers have finally made low carb a priority," says Suzanna Prong Eygabroat, an analyst at market-research firm Productscan Online...
This spirited success spawned the growth of new low-carb beers, which started with phenomenally successful Ultra and now include Coors Aspen Edge and Rolling Rock's Rock Green Light. As a class, these brews are saving the day because "everything else went into the doldrums," says Harry Schuhmacher, editor of the newsletter Beer Business Daily. Anheuser attributes its record U.S. beer sales last year (103 million bbl., up 800,000) in large part to Ultra, which was launched in late 2002 and whose sales have more than quadrupled initial projections. "It became the fastest-growing beer brand since Miller...