Word: aspenization
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...week's end, the Ford camp's joy over Florida was considerably dampened by a scandal involving Campaign Manager Howard ("Bo") Callaway. He owns a two-thirds interest in Crested Butte, a ski resort near Aspen, Colo. Crested Butte wanted to use 2,000 acres of federal land on nearby Mount Snodgrass for a second, $45 million ski area. The U.S. Forest Service tentatively turned down the proposal in January 1975 on grounds that Crested Butte did not draw enough skiers to warrant the expansion...
Moderate View. At one time criticized for catering to an amorphous market, Chrysler now seems to have found its niche in intermediates and compacts. The Cordoba, introduced under Townsend last year, was an instant success; it was followed by Volare and Aspen, both aimed at small families. These cars now account for about half of Chrysler's sales, which were up 20% from a year earlier through the first 20 days of February. Next year the company will enter the subcompact field with a front-wheel-drive auto modeled after Chrysler France's highly praised Simca 1307/1308...
...skiing in Aspen," mens' varsity captain Dick Raines noted...
...reported a staggering $79 million loss for the third quarter. John Riccardo, Chrysler's chairman, predicts that the company will run in the black in the fourth quarter, paced by sales of its Cordoba, a mid-size Chrysler introduced last year, and its new Plymouth Volare and Dodge Aspen compact models...
...Feel. Chrysler's big effort this year is the introduction of two new lines of middle-sized "small luxury cars," the Plymouth Volare and the Dodge Aspen. They are part of an ambitious effort by the company to attract more of the kind of higher-income-bracket, relatively recession-resistant customers who have been buying the successful new $5,000 Chrysler Cordoba. The Volare and Aspen lines will include sport coupe, sedan and station-wagon models, each featuring all-independent suspension to give big-car driving feel...