Word: aspenization
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...Aspen is a magazine for people who don't like to read much. It is designed by artists and comes in boxes containing movie film, records, sculpture, puzzles, games, posters, and a few other things that defy definition. The first publication devoted to the "mixed media" popularized by Marshall McLuhan, Aspen assaults all the senses, not just the visual. As the magazine proclaims, "You don't simply read Aspen, you hear it, hang it, feel it, fly it, project it, even sniff...
...Aspen is assembled by Phyllis Johnson, who once taught at a mission school on a Navajo reservation and later was intimate-apparel editor of Women's Wear Daily. She got the idea for her project while ski-bumming one winter at Aspen; her fellow vacationers, she felt, were ready to enjoy "culture along with play." So in early 1966, she produced her first issue to meet their desires. Today, some 20,000 subscribers receive Aspen at $4 per box, and Mrs. Johnson just about breaks even...
...publication date of each issue is as much of a surprise as the contents. Billed as a quarterly, Aspen comes out when Mrs. Johnson manages to get it out. "All the artists are such shadowy characters," she says, "that it takes months to track them down." To provide designs for issues she has called on the services of Andy Warhol and Quentin Fiore, co-author with Marshall McLuhan of The Medium is the Massage. She is collaborating with Buckminster Fuller on a future issue in which each article will be designed to fold into a geodesic dome or other geometric...
...While Aspen promotes his favorite cause, McLuhan himself has been all but silent for half a year. After undergoing a successful operation for a benign brain tumor last winter, he has been teaching at Fordham University but making no outside speeches or public pronouncements. Instead, he has been working on two books to be published next fall: Through the Vanishing Point: Space in Poetry and Painting, which he co-authored with Harley Parker, and War & Peace in the Global Village...
...Winter Olympics at Grenoble, she won a gold medal in the giant slalom and a sil ver in the slalom. Next, in the Arlberg-Kandahar at Chamonix, she won the downhill, slalom and combined trophies. When the tour moved to the U.S., she won all three events at Aspen, Colo. slalom, giant slalom and downhill beating France's Marielle Goitschel by a 1.67-sec. margin in the giant slalom...