Word: aspirin
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...single aspirin a day can help keep heart attacks away for hundreds of thousands of Americans, according to a striking new report from the Veterans Administration. The study involved 1,266 male patients suffering from unstable angina, an extremely painful condition that is often a harbinger of heart attacks. About half the men (625) took one dose of aspirin daily in the form of an Alka-Seltzer solution (used because it is less upsetting to the stomach than plain aspirin). The other patients were given a fizzy placebo...
...mildly sprained ankle came away with a muscle relaxant, an anti-inflammatory drug, a stomach powder to ease the side effects of the drugs, and a foot plaster. In the U.S., he probably would have been told to stay off the foot for a while and take a few aspirin...
...forget about taking a vacation this summer. The man eyes a paperweight on his desk and longs to throw it at his oppressor. Instead, he sits down, his stomach churning, his back muscles knotting, his blood pressure climbing. He reaches for a Maalox and an aspirin and has a sudden yearning for a dry martini, straight...
Many legal experts consider the decision an aberration and hope that other courts will ignore it, but the new test will hardly make it easier to protect trademarks. Among those lost over the years: Thermos, Aspirin, Cellophane, Zipper and Yo-Yo. Xerox fights desperately with ads and public relations efforts to keep its name from slipping into generic usage. The makers of Sanka are waging the same war. Anspach had sold 525,000 copies of Anti-Monopoly before he was stopped. (Parker Brothers sells more than 2 million of the original each year.) He now hopes to get his games...
...Joseph's Adult Maximum Strength Aspirin-Free Tablets now come in multilayered plastic sheets so tough that a consumer can get a headache just trying to pry one open. Other manufacturers have tried, not successfully, to find the middle ground between and frustration. Bristol Myers now packs bottles of Excedrin and Bufferin in little pull-top cans that look like baking-powder canisters. The company picked this approach, which will cost an extra 5? per package, after trying out 24 different methods. It found that consumers liked the idea that any tampering with the can is especially easy...