Word: aspirins
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...false teeth cleanings than a tablet. An ad for Instant Maxwell House Coffee emphasizes that 45% of those tested in a recent survey preferred its taste. Promotions for Anacin tablets note that their Special Fortified Formula contains 100% more of a powerful pain reliever (by which the company means aspirin) than the other leading extra-strength tablet (Excedrin). A study of women's magazines found that the use of percentages in ads has risen 75% since...
...false advertising. Two weeks ago, representatives of three consumer groups in Washington brought suit against Bristol-Myers, complaining that its ads for Excedrin were "false, misleading and deceptive." The ad's message: "In a major hospital study: two Excedrin worked better in relieving pain than twice as many aspirin." The complaint is the result of a study made by Ralph Nader's Center for Study of Responsive Law, which challenges the validity of the hospital tests on which the Excedrin comparison is based. Bristol-Myers officials call the suit "irresponsible" and maintain that their message is "honest...
...remedy tiredness, loss of strength or nervousness. The FTC turned the case over to the Justice Department, which is suing for $1,000,000 in penalties against Williams and its agency, Parkson Advertising. Similarly, the FTC has been investigating the advertising promises of Excedrin, Anacin, Bufferin, Bayer, St. Joseph aspirin and other analgesics since the early 1960s. It has issued complaints and proposed guidelines, but its efforts remain bogged in the courts on procedural technicalities...
...like us, these junior high school kids continue to fight (perhaps suffer from) American education's mystification of the world. The world was kept out of our reach no less than aspirin and the facts of sexual intercourse. An educational version of it was, in fact, invented for our "benefit." The world was made disproportionately small by our teachers and our textbooks, its inequities ignored, its differing cultures approximated, its messages equivocated, its complexity reduced to a sacrosanct canon of saccharine passages and colored pictures. It was a world from which textbook writers had effectively exorcised all inferiority and superiority...
...fumbling, bumbling G-man. Today he could light his cigars with bills of that size-and may be tempted to put his screen debut to the same use. At first glance, he can hardly be blamed. The movie's garish color and lighting would give an aspirin a headache, and its flubbed, dubbed screenplay is sheer, towering Babel. Yet here and there are some amusing hints of the ludicrous student who became the Graduate...