Word: aspirins
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Hollywood Speaks (Columbia), another exercise in self scrutiny by the film industry, begins like What Price Hollywood with an opening at Grauman's Chinese Theatre and ends with suicide and scandal. Pat O'Brien is a critic who needs an aspirin and clutches at the bottle in the hand of an extra girl (Genevieve Tobin). The bottle holds poison. He builds a new life for her, makes her a star while she blandishes a famed director. The director's wife commits suicide, blaming Genevieve Tobin in a note which a blackmailer finds. In retrieving the note...
...turn to page 55 for the answers, they were arrested by still another question. It read: "What is the Priceless Ingredient of every product? (See page 55 for the answer)." In an instant the puzzlers saw that the 21st question was part of a half-page advertisement for Squibb Aspirin. On page 55 they learned not only that a porpoise is a mammal, but that "The Priceless Ingredient of Every Product is the Honor and Integrity of its Maker. . . ." In every issue of Liberty for 52 weeks E. R. Squibb & Sons' advertising will be thus hitched to Twenty Questions...
...ingenious method of getting his name in print before publishing one of his books. The manufacturer of a patent reducing medicine hired 40 New York chorus girls and, after dividing the city into zones, sent them on a circuit to all the drug-stores, where they bought tooth-paste, aspirin, etc., and finally asked for the reducing product. If the store did not have any in stock the girls dramatically refused to make any purchases at all. Due to this campaign, an enormous amount of the product was sold by the wholesalers...
...friend of the head pharmacist of the U. S. had a sore foot. He bought some bichloride of mercury tablets for an antiseptic footwash. Several days later he took several "Aspirin" tablets, died poisoned by the deadly bichloride. Therefore last week U. S. manufacturing druggists and editors of pharmaceutical journals had on their desks copies of a sharp letter from Dr. Ernest Fullerton Cook, chairman of the revision committee of the U. S. Pharmacopoeia and the dead man's friend. Dr. Cook's letter reminded every one that it was just to prevent such accidents that the Pharmacopoeia...
...Bremen with a headache. Max Schmeling, champion boxer, pounded his back in welcome. He looked over the street cleaning plant. His arrival at the Hotel Adlon in Berlin was compared to that of the Maharaja of Baroda. Women kissed him in the lobby. For his head he took aspirin, went out to a musical show, later toured the night clubs, was overwhelmed by U. S. tourists. He called on Baroness von Huenefeld, presented her with a lucky coin carried by her late Atlantic-flying son. Berlin's garbage plant was given a brief inspection...