Word: assessement
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...binding guidelines for drug advertising. In California, a bill was introduced last January to require every drug manufacturer advertising in the state to spend a quarter of its promotion budget on anti-drug education. The bill's sponsor, Assemblyman William Campbell, agreed to defer hearings until he could assess the results of a campaign against drug abuse that the Advertising Council is sponsoring...
...that ads create the mood for drug taking, J.N. Cooke, chief of the Proprietary Association, a trade group of manufacturers of over-the-counter drugs, says that some "hard sell" ads may have lent credibility to the charge. His organization is reviewing the ads of all member firms to assess their influence on drug abuse. Proprietary drug producers, who last year spent about $118 million in advertising 48 brands of headache, tension and drowsiness remedies, are slowly moving to soften their messages. Jeffrey Martin Inc.. manufacturer of Compoz, "the little blue pill'' sedative, has tacked a caveat...
There seems to be no question that the Arabs have suffered discrimination and abusive punishment under Tombalbaye's regime. Their claims have been documented by French Captain Pierre Galopin, sent to Chad in 1968 by the French government to assess Tombalbaye's policies...
There have been important economic and technological byproducts of the space program, but in the long run there is perhaps no entirely rational way in which to assess it. Such a project can only be viewed and approved -if approved at all-in inspirational terms. "The real reason for undertaking the space program," says one Apollo defender, Physicist Harold Urey, who is quoted in Journey to Tranquility, "is an innate characteristic of human beings, namely, some curious drive to try to do what might be thought to be impossible-to try to excel in one way or another." Urey compares...
...shortcomings of the world, and of ourselves, on scapegoats- even to light fires or throw stones- for personal relief or for exploitation-easy and totally unworthy. It is more difficult to maintain a realistic sense of human limitation, to refuse to become frustrated and angry; to analyze, to assess, to seek to understand and explain; to determine to be adult and fair; and thus to work patiently to improve while refusing to succumb to either cynicism or hopelessness. It is a long way around, but it is the civilized way, and the only way for those who have come truly...