Word: assessing
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...Next, assess each innovation for its value to customers. Obvious? Sure, but most new consumer products fail because nobody wants them. Carlson says the idea of value has moved beyond cost and quality to include such abstractions as convenience and conscience. Apple CEO Steve Jobs, for example, quickly recognized that the iPod would address the crucial consumer needs of simplicity and portability...
...while Israel certainly has the forces to put boots on the ground and take control of southern Lebanon, it must now assess whether the advantages of doing so outweigh the costs and potential complications. Until now, it clearly hasn't thought so, and only a continuing failure of diplomacy will likely change its mind...
...Assess your celebrity intelligence quotient with this week's fashion advisers, entrepreneurial sportsmen and fretful novelists...
Teammate Jennifer Blumberg, a junior, said that the timing of the announcement made it difficult to assess its impact on her fellow players...
Wilson will help operate the shuttle’s robot arm, which includes a special extension equipped with new cameras and laser scanners to assess the vehicle’s health. As the load master, Wilson will maneuver the mechanical appendage to deploy and retrieve cargo packages from to and from the space station...