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Word: asset (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...selling for Max (and later for Revlon), Matchan set off at age 40 to make lipstick cases on his own, soon hit on his formula for a con glomerate. The key was Cope Allman, a down-and-out Birmingham maker of brass bedsteads, which he bought for its major asset: a stock-exchange list ing. By floating new issues and a lot of publicity, Matchan was able to finance a flood of plants beyond England (where his company now accounts for 90% of lipstick-case output) to France (100%), Australia (80%) and elsewhere. With other companies (in printing, plastics, metalworking...

Author: /time Magazine | Title: Industrialists: Conglomerate, London-Style | 10/13/1967 | See Source »

With considerable finesse, the bank also thwarted efforts to drive Rio's ubiquitous ladies of the night off the streets. Convinced that the girls are a picaresque asset that visiting bankers would want to see, if not buy, the chief of the foreign-capital division struck a deal with the streetwalkers: the girls would be unbothered if they policed themselves and kept their diseased and theft-prone sisters out of action for the week...

Author: /time Magazine | Title: Money: The Paper Solution | 10/6/1967 | See Source »

...real problems with making a scene at Harvard is that, by and large, the administrators and school officials are both intelligent and liberal. Although at first glance this might appear an asset which would allow a strong hippie element to emerge, in the final analysis Harvard's liberalism takes the wind out of potential protest issues. For instance how can you stage a "sleep-in" when parietals are constantly being liberalized. Last year proved that University officials are not apt to make any of the same kind of disasterous mistakes that Kerr made in Berkeley. During the McNamara demonstration Dean...

Author: NO WRITER ATTRIBUTED | Title: Make Harvard Safe For Hippies | 9/25/1967 | See Source »

...billion for a start. Though small in amount, the SDRs should, nevertheless, give the fund's membership an opportunity to test the new concept. If the drawing rights prove effective, they may be expected to be increased. As the Federal Reserve's Martin noted: "Like any new asset it must earn acceptance. You don't make a tree, a tree grows...

Author: /time Magazine | Title: Money: Make Way for the SDRs | 9/8/1967 | See Source »

...first major U.S. North Vietnamese battle in the la Drang Valley in 1965, American fighting men time and again bested Hanoi's best; they have prevented the Communists from getting a major offensive of their own under way. The combat toll in Red manpower, Hanoi's most precious asset, has been horrendous: 50,000 Communist dead so far this year alone. By frequent ground sweeps and incessant bombing, the U.S. has destroyed the sanctuaries in mountain and jungle that the enemy so long enjoyed. On the brink of falling to the Communists when the U.S. buildup began...

Author: /time Magazine | Title: The War: The Organization Man | 8/25/1967 | See Source »

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