Word: asset
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Dates: during 1960-1969
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Check It with Larry. In his operations on Capitol Hill, O'Brien's greatest asset is the all-out backing of the President himself. In the first days of the New Frontier, Jack Kennedy made it obvious to Congressmen that Liaison Man O'Brien was armed with all the authority he might need. Senators and Representatives calling Kennedy with political proposals invariably were asked: "Have you checked that with Larry O'Brien?" They soon got the idea...
Nearness to the huge Mesabi iron-ore range and Midwestern grain fields has made Duluth, the western terminus of the St. Lawrence Seaway, one of the busiest ports in the U.S. But Duluth (pop. 106,-800) has another asset, which is making its own unique contribution to the growth of the thriving city: four big scholarship funds, including two in operation for the first time this year. They have raised the educational level of its high school system, and will support 286 Minnesota students on college scholarships this year, of whom all but 72 are graduates of Duluth high schools...
Zenith's greatest asset is its reputation as a quality producer. Assiduously cultivated in the company's advertising ("The Royalty of Television Sets"), the reputation is deserved-though Zenith does not get into the really expensive custom field. Every sixth worker on the Zenith production line is a quality inspector, and TV sets that have already been cleared for shipment are pulled back at random for further testing. Six years ago, when most other makers of TV sets began switching heavily to printed circuits, which were cheaper to make but difficult to repair, Zenith stayed with easier...
...asset that Chicago Sun-Times Publisher Marshall Field Jr. insisted on keeping when he bought the Chicago Daily News two years ago was the News's cask-shaped executive editor, Basil Leon Walters. Then 62, "Stuffy" already had 40 newspapering years under his size 44 belt, and that seemed like enough. But at Field's request he agreed to stay-at least until the News completed the move to Field's new Sun-Times building on the Chicago River. This week, the shift successfully completed, Stuffy Walters lit up a fat cigar, said goodbye all around...
...very fact the organization will be new may be its biggest asset. The most pressing change needed for success is a change in student attitude, and a fresh start may be the best way to get it. Regardless of what they finally call their creation, the special Student Council reorganization committee must conceive an organization with powerful ties to the students that will insure strength to carry out the representative and service functions of a student council. Another failure might kill Council at Harvard...