Word: assets
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Dates: during 1930-1939
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Never long absent from it, the Bard has his ups & downs on Broadway. He starts off with the box-office liability of being highbrow, with the box-office asset of commanding a small but steady audience made up largely of: 1) cultists -the kind of people who (depending on their age) have seen every Hamlet from Booth's, or Forbes-Robertson's, or Barrymore's, to Maurice Evans'; 2) seekers after the "worthwhile," who dutifully imbibe Shakespeare as they swallow Beethoven and spinach; 3) school children, offspring...
With skating ability as their main asset, the Hoddermen have much to learn about stick-handling. Lacking confidence and weak at passing, they are easily stopped. No one can be sure, however, how they will react to their first active service this evening...
...article Zimmerman lauda the New England bill people, calling them "a human asset, something which America will probably recognize much mere, in the future than in the past...
First Love (Universal). Sixteen-year-old Deanna Durbin, Universal's sweetish nightingale, also happens to be its biggest box-office asset. Last week her studio faced a nerve-cracking crisis-Deanna Durbin, having unmistakably outgrown short skirts, must be shown to her public as a young lady receiving her first kiss. Could Songster Durbin hold her fans, who like to think of her as a wide-eyed child with a full-bosomed soprano, after that historic peck? For the thrilling ordeal Universal chose an ingratiating fairy tale about a singing orphan who loses her slipper, wins her prince...
...melodrama, and an Information Please short combine to form a strange but highly entertaining bill. Cinderella is Deanna Durbin, of course, in "First Love." She sings as well as ever; she looks as delicious as ever, but above all she is less noisy than before, which is certainly an asset. The picture, original in its angle, frankly follows along the lines of the Cinderella story even to the lost slipper. Only the coach and six is transformed into the Commissioner's car and a large escort of motorcycle police...