Word: assets
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Dates: during 1950-1959
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...races for 435 seats in the House and 36 in the Senate will develop variations on the theme. While some Democrats obviously will attempt to cast themselves as better supporters of the President than their Republican opponents, Dwight Eisenhower's popularity will be the Republicans' asset...
Templer's greatest asset was his unsuspected humanity. He would drop in on a Malay wedding and drink to the health of the bride; sometimes he staggered subordinates by doffing his mask of harshness and leading them ("Louder . . . louder") in some ribald army ballad. Once when a Malay woman complained that her policeman-husband had stopped her allowances, Templer replied in person. Within days the policeman reformed...
...Yardlings have eight riflemen on their team and, judging from their performance this year, should prove a valuable asset to the varsity next year...
...another 60%, he will have to keep his campus expanding. He seems to combine the necessary talents. A top metallurgist and a former professor of chemical engineering at Yale, he is also an able administrator who has seen his laboratory staff grow from 50 to 450. But his greatest asset will probably be his adopted city...
...about itself. One of the first to realize this was American Telephone & Telegraph, which staffs its public-relations department with ex-newspapermen and experienced company hands. Five of A.T. & T.'s subsidiary Bell presidents once headed its public-relations program. A.T. & T. capitalizes on its own greatest asset. Instead of answering stockholders' complaints or other communications by letter, it calls them...