Word: assets
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...toning down their tax bill. While last year they called for drastic tax cuts, now they're using McCain's approach to seeking 'targeted tax cuts'." Even if Bush wins on Saturday, it still looks as though he faces an uphill battle to reestablish what once was his greatest asset -- his November electability...
Whatever the motivation, Bauer's endorsement, while hardly a monumental event in McCain's campaign, needs to be handled carefully by the Arizona senator. In conservative, upcountry South Carolina, Bauer is an asset, but the arch-conservative's stamp of approval could do more harm than good once the campaigns leave the South behind. In Michigan, particularly, McCain will want to come across as a true centrist; after all, he'll be courting the Grosse Pointe Republican contingent, who blanch at overtly conservative language on social issues like abortion. As long as McCain loosens his affiliation with Bauer after South...
...Beach relies heavily on its biggest marketing asset: DiCaprio. Twenty million of the $50 million budget was devoted to Leo's salary, and Director Danny Boyle gets his money's worth. Leo prances around the island baring his newly buffed chest and abs in true Abercrombie fashion, which will no doubt delight teenyboppers everywhere. After stewing for three years in anticipation, audiences are no doubt primed and ready to see the King of the World in his latest royal performance. While it is true that those who go simply to see Leo will depart satisfied, The Beach will leave...
Rudenstine sees Harper's legal expertise as an asset...
...strategy seems to be that the unfiltered candidate is the campaign's best asset. And while it's not a strategy that's destined to make the Harvard alum our next president, it has won him a devoted following. Even those who would never vote for him are wowed by his oratory; a majority of respondents to a poll after the first Republican debate declared him the winner. Despite his meager funds, he finished a surprising third in the Iowa Caucuses, behind only Texas Governor George W. Bush and Forbes Magazine Publisher Steve Forbes...