Word: assets
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...advantage of the Apple brand itself. "What are the great brands? Levis, Coke, Disney, Nike. Most people would put Apple in that category," he says. "You could spend billions of dollars building a brand not as good as Apple. Yet Apple hasn't been doing anything with this incredible asset. What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done...
Come dawn, and the densely populated neighborhoods explode with vitality and never-ending energy: today Hong Kong is Asia's international business hub and the world's eighth largest trading economy, as well as China's premier asset. In 1996, the territory's entities channeled about $100 billion into mainland China, about 60 percent of all the capital injected into the country. The economic links with the mainland represent the most significant factor to shape the short-term future of the territory, which has acquired the new status of China's Special Administrative Region in the historic event...
Although the handover will most certainly produce changes and unfold new realities, one thing is easy to predict: the people of Hong Kong, perhaps the territory's most valuable and reliable asset, will not change and won't lose their unique energy, courage and vision for a bright tomorrow. And in the eyes of many, this might be enough to assure Hong Kong's future success. In the city of Lo Wu, at the border with China, the ultramodern train station is packed with masses of Chinese from the territory going to the mainland for a weekend or a short...
While the Handover will certainly unfold new realities, one thing is easy to predict: the people of Hong Kong, the country's most valuable asset, will not change and will not lose their unique energy...
...than Elvis' "child bride," Priscilla Beaulieu Presley, who divorced him in 1973 but took over EPE six years later as trustee for their young daughter Lisa Marie. (EPE was and is the operating arm of the trust that owns the Presley estate.) At the time, the company's principal asset was dead, his shockingly modest estate of $4.5 million was rapidly dwindling, and his popularity was in sharp decline. As the company struggled through the courts to regain control over the name, image and reputation of Elvis, it managed to both redefine American publicity law and revolutionize the marketing...