Word: assets
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...DOLE'S GREATEST ASSET...
...Prairie Region of Canada where I grew up and live, child labor was looked upon as both a necessity and an asset not all that long ago. In the first half of the 20th century, many children of Canadian farm families--including my mother--were taken out of school so they could help in the developing agricultural economy. They were cheap farm laborers. To suggest that all child labor is bad is to embrace a type of political correctness that has not been thought through. Would the North American advocates who oppose all child labor prefer that the children...
Despite the bravado, Branson is as traditional as high tea when it comes to the most critical asset of the company: the brand. He absolutely believes in the power of brands, much the way that Procter & Gamble or Coke does. This belief is at the core of the empire, and the reason the Virgin name has been extended to businesses as different as vodka and insurance. Says he: "Consumers understand that all the values that apply to one product--good service, style, quality, value and fair dealing--apply to the others." That's why dozens of companies have...
...whom she works in a grim, paneled pizzeria. "I needed someone to fill several bills," he explains. "She had to be devastatingly beautiful but she had to contradict our assumptions about someone who looks like that. I could really see Liv bonding with this guy. She came with this asset of a humongous heart...
...said her father, who had visited China. That settled it. In the summer of 1972, as she recounts in a wry, wondering memoir, Red China Blues (Anchor Books; 405 pages; $23.95), she flew to Beijing to join the workers' paradise. A valued propaganda asset, she was enrolled at Beijing University, along with minders assigned to ensure her political purity. To the horror of her fellow students, she clamored to experience the nobility of manual labor, and was eventually allowed to serve at a Beijing tool factory, pretending to make lathes. Her naivete proved to be almost, but not quite, invincible...