Word: assets
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...aides have repeatedly hailed Israel as the cornerstone of the "strategic consensus" that the Administration hopes to build in the Middle East. Much more than any previous match-up of Israeli and American leaders, Begin and Reagan are inclined to stress Israel's value as a "security asset...
...network of such arrangements is strategically critical if the U.S. is to deter, and, if necessary, resist, a Soviet thrust toward the warm waters and the oil. To be sure, Israel's own military power might be a genuine asset to the U.S. in such a contingency. Israel could provide the American units with tactical air support-as long as its hostile Arab neighbors did not take advantage of the broader conflict and attack Israel and thus tie down its air force. Moreover, while the possibility of a Soviet blitzkrieg into Iran or Pakistan cannot be discounted...
...retired and living in Mystic, Conn., were forever taking Meryl and their two boys (Brother Dana, 28, is a bonds salesman who lives in New Jersey) to museums, the theater, the ballet and ball games. But Meryl had few friends, and as far as anyone knew only one asset, a "nice, light, coloratura voice." At twelve she began taking singing lessons in Manhattan with Voice Coach Estelle Liebling (and gradually became aware that the "nice lady who had the lesson before me" was Opera Star Beverly Sills...
...item in ten survives. By presenting buyers with a familiar name, companies generally increase the chances of success. Says Edward Tauber, a University of Southern California marketing professor: "It's a method for a company to enter a new business through the lever age of its most valuable asset-the consumer awareness, good will and impressions conveyed by its brand name." Deere & Co., the farm machinery manufacturer, did not hide its marketing tactics. The slogan for its line of insurance: "Our good name is the best insurance...
...times since he was first elected ten years ago, the balding, portly (5 ft. 9 in., 186 Ibs.) executive has doggedly fought city hall sloth, inefficiency, arrogance and red tape. He believes that the city's neighborhoods, with their rich ethnic mix, are Baltimore's greatest asset. He has extracted some $55 million for housing and development beyond the city's federally mandated entitlements of about $240 million from Washington; the ninth largest U.S. municipality, Baltimore is the nation's third biggest recipient of federal Urban Development Action Grants...