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...freedom may be illogical if it does not exercise due restraint. The customer, I suspect, may be approximately right." ¶ "Most publishers need education in editorial matters. The editorial costs of a newspaper range from 5% to 10% of the total and so the average publisher is likely to assign them to the lower categories-except when it comes to cutting the budget, in which case he is apt to turn first to trimming the editorial items. A campaign of enlightenment seems in order...

Author: /time Magazine | Title: The Press: The Froth Estate | 3/24/1958 | See Source »

...film scores have become big sellers on the pop market. The change was foreshadowed by The Third Man theme and by Dimitri Tiomkin's High Noon; both tunes were dramatically part of the movies whose titles they bore, but also became huge independent hits. Nowadays a producer may assign a composer to do a title tune even before he casts the leading roles or raises all his money. Even mere accompaniment scores without notable single tunes are selling on LPs. Currently there are more than 200 movie LPs, and record men are unreeling more as fast as they...

Author: /time Magazine | Title: Music: Pop Records | 2/24/1958 | See Source »

Says Germany's veteran Rocketeer Rolf Engel, who has known Von Braun since 1928: "He is a human leader whose eyes and thoughts have always been turned toward the stars. It would be foolish to assign rocketry success to one person totally. Components must necessarily be the work of many minds; so must successive stages of development. But because Wernher von Braun joins technical ability, passionate optimism, immense experience and uncanny organizing ability in the elusive power to create a team, he is the greatest human element behind today's rocketry success...

Author: /time Magazine | Title: SPACE: Reach for the Stars | 2/17/1958 | See Source »

...strategic balance in the cold war's battle of the laboratories, 2) cut down the crucial "lead time" in which new weapons are brought from drawing board to operational capability. "Providing we apply [this technological base] with a clear sense of direction, [it] should enable us to assign high priority to a greater variety of projects than the U.S.S.R...

Author: /time Magazine | Title: THE USSR's CHALLENGE: Rockefeller Report Calls for Better Military Setup, Sustained Will | 1/13/1958 | See Source »

Taking over from the President, Secretary of State John Foster Dulles spelled out the U.S. plan. The U.S: was prepared to make available to U.S. General Lauris Norstad. NATO's Supreme Allied Commander Europe, a stock of intermediate range ballistic missiles. Norstad would assign the missiles to any NATO member that wanted them and, in his judgment, had need of them. To give the missiles nuclear punch in case of war with the U.S.S.R., the U.S. also proposed to establish stockpiles of nuclear warheads in Europe. But the warheads, unlike the missiles themselves, would remain in U.S. custody...

Author: /time Magazine | Title: The Paris Conference: We Arm to Parley | 12/30/1957 | See Source »

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