Word: asthma
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Snapple was then the hot brand, so Vultaggio needed a way to distinguish his iced tea from his new rival. He picked the name Arizona after staring at a map; his Uncle Vito had moved there to ease his asthma. Vultaggio saw pricing as his true opportunity: Why not give the consumer a 24-oz. can at the same price as Snapple's 16-oz. bottle? After developing the drink with the help of a "flavor house" in New Jersey, Vultaggio dispatched his sales force to Manhattan. "Some of those guys couldn't sell lemonade in Saudi Arabia...
...Environment. "Air pollution was taking one life per hour." Adds Lal, 63, then a senior government administrator: "The capital was one of the most polluted on earth. At the end of the day, your collar was black, and you had soot all over your face. Millions had bronchitis and asthma...
...Higher levels of carbon dioxide favor the growth of ragweed and other pollen producers over other plants, according to Dr. Paul Epstein at Harvard's Center for Health and the Global Environment. In addition, ragweed churns out more pollen as CO2 levels rise. Scientists have tied local spikes in asthma and allergy attacks to increases in molds and emissions from diesel engines. Apparently, the molds attach themselves to diesel particles, which deliver them more efficiently deep into the lungs. Add a plentiful helping of dust storms (from, for instance, the desertification of Mongolia or northern Africa) and a rise...
...study published by Harvard Medical School researchers last week may bring doctors one step closer to finding a cure for asthma. Until now, the scientific community had thought that one form of immune cells, “helper T cells,” were behind the respiratory ailment. But a new study, designed by Havard immunologist Dale T. Umetsu and executed by Assistant Professor of Pediatrics Omid Akbari along with Stanford researcher John Faul, has implicated a different type of immune cell, “natural killer T” (NKT) cells. The discovery has prompted talk...
...torture, then get ready for some relief. Pfizer received FDA approval in January to market the first inhaled insulin, Exubera, which should become available around midyear. The powdered insulin, taken just before meals, is released into the mouth and lungs through an inhaler similar to the ones that asthma patients use. In studies of more than 2,500 adults with either Type 1 or Type 2 diabetes, the needle-free insulin was as effective as short-acting insulin shots in controlling blood-sugar levels. ?OBESITY...