Word: astone
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...growing number of European companies, including Club Med, Harrods, Aston Martin, Pernod-Ricard and Land Rover, have taken up the licensing game and are signing agreements at a furious pace. European companies are beginning to grasp that if they don't act quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing...
...others pay for all the things you'd like to do [with the brand] but your shareholders won't pay for," says John Maries, general manager of the Jaguar Collection. For even smaller but ultra-exclusive companies, like sports-car maker Aston Martin, licensed products can help boost a low profile. Aston Martin has only recently launched its licensing program. And, befitting the producer of a car made famous by James Bond, it's sticking with toys for big boys. Its two initial products are expensive model cars and a Sony video game...
...best-selling trend spotter as he explains how he tapped into the retro zeitgeist. "I'd seen a lot of tie-dyed/Volkswagen van/hippie '60s, but not that mod/go-go boots/everybody's-a-photographer-or-in-a-band thing." For his new character's name, he thought of 007's Aston-Martin sports car. For the look, he borrowed Michael Caine's eyeglasses from The Ipcress File, Connery's thatchlike chest hair, the costumes from the Who's rock opera Quadrophenia and the grotty dentures he used in an SNL skit about sugar-filled British toothpaste. The supervillain, bald-pated...
...When a movie star (Melanie Griffith) grants him a sexual favor, it's one of those once-in-a-lifetime benisons queens sometimes bestow on a lucky serf, not the beginning of a relationship. When a supermodel (Charlize Theron) catches a glimpse of his only glamorous asset, a classic Aston Martin sports car, she thinks its owner may do as an escort for a night on the town, but her attention keeps wandering...
Robert Matthews of Aston University, England, received accolades in physics for convincingly demonstrating that toast always falls on the buttered side...