Word: astronautical
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...blame my parents. They gave me the Fisher-Price Junior Radiologist kit for my fourth birthday. During third grade, they withheld my dessert until I abandoned my ambition to be an astronaut. Lately, they have forwarded articles to my dorm about lawyers who kill themselves...
...heroic in its details.) Matters then proceed through a number of other diverting incidents, among them the hijacking of a Mediterranean cruise liner by Arab terrorists, Jonah's sojourn in the belly of the whale, the historic wreck of a French ship and the religious experiences of an American astronaut. The localized pleasures in each chapter -- Barnes is both erudite and witty -- are somewhat diminished by the suspicion that the end design will amount to no more than academic playfulness. There is much to savor in this book and a little to deplore, including the author's determination to indulge...
...Soviet space agency, has hired Britain's Saatchi & Saatchi agency to package corporate sponsorships, similar to those sold for the Olympic Games. The marketing ploy could raise an estimated $26 million to help pay for the project. During the mission, two Soviet cosmonauts and the first ever British astronaut will spend a week aboard the Mir space station. Saatchi has already designed the joint project's logo, which features a soaring goose, and has named the mission Juno, in honor of the Roman goddess of marriage...
...multimillion-dollar fee, a corporate sponsor could get permission to use Juno's logo in its packaging and ads, possibly send company employees to the launching site and have its ads plastered on the Soyuz rocket and even the British astronaut's space suit. Says Saatchi spokesman Bill Jones: "If we are successful, this guy will go up looking like a racing driver...
...recent years, our reliance on the astronaut-piloted programs may even have hindered the march of progress. The shuttle program, consuming about 40 percent of NASA's annual budget, has often detracted from smaller, less glamourous efforts...