Word: astropizza
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QUICK, SEND OVER A TON OF PEPPERONI. AstroPizza, a joint venture between the city of Moscow and New Jersey's Roma Food Enterprises, was a hit from the moment its truck began hawking hot slices around Moscow last spring. But when Roma resumes sales this month after a winter break, the company will once again have to ship all the fixings from New Jersey because it has been unable to find decent tomatoes, cheese and other ingredients in the U.S.S.R...
Economic detente with the Soviets has spawned consumer-oriented ventures as well. For the past two weeks, Muscovites have been lining up to buy slices of the first American pizza in the Soviet Union, for 1.25 rubles ($2.10) each at the AstroPizza truck that makes stops around the city. The 18-ft. mobile pizzeria is operated under a joint venture of New Jersey-based Roma Food Enterprises (1987 sales: $100 million) and the City of Moscow...
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